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Brand, Web, Content

Kali Concrete


We developed a full brand experience.

OctaneLabs focused on conveying the story behind Kali Concrete through their visual brand, advertisements, and web presence to create a cross-platform brand experience that is built for conversion.

  • Brand Logo
  • Video Advertisement
  • Website

Brand Logo

Craftsmanship fused with authenticity.

Kali Concrete stands for much more than your average concrete company. They’re a family of some of the most passionate and hard-working concrete craftsmen’s remaining. They don’t just get your job done, they get it done right, and they do it with the same passion they started with almost forty-years-ago. Troy at Kali Concrete approached OctaneLabs wanting to showcase this passion to a potential new customer looking for concrete services. Our goal was to tell their story in the most authentic way possible and go far beyond the generic script used by many others.

Kali Concrete logo variants and business cards

Kali Concrete ad video


38 years of stories, and just a minute to tell them.

Our promotional video for Kali Concrete tells compelling and genuine story that showcases not only what Kali does, but why they do it. The video was produced to generate an emotional connection with the viewer, providing them insight into the experience and care that they will receive when they hire Kali. It establishes a sense of comfort and trust, informing them that the Kali Concrete crew is going to treat their project as if it was their own.

Troy Dungey

President, Kali Concrete

“Every week when I talk to new customers, about half of them tell me they chose my crew over a competitors because of our video. Hearing that from a customer is such a rewarding experience and lets my crew and I know that sweating over every detail doesn’t go unnoticed.”


From the internet to the job site.

As an extension of the Kali Concrete brand, a new website is being developed to not only increase lead generation but also better educate prospective customers on Kali Concrete and their services. The new website will allow Kali Concrete to leverage their new compelling brand visuals and promotional video to move potential customers into a phone call or contact form submission.

Kali Concrete website, shown on desktop, tablet, and mobile computers

Our Work

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